Unlike an ad, which is two-dimensional, direct mail is three-dimensional and can appeal to all five senses: Digging for Constants in a Changing Media World 1 2. The fewer people who are involved, the better.
On the other hand, they demand products with proven performance. Lewis pioneered the horror genre in the s known as the "splatter film," which focused on gore and gruesomeness.
Which is why typewritten, unillustrated sales brochures can often pull double the response of expensive, four-color work. Yet most users of direct mail fail to take advantage of the medium's added dimension.
When renting outside lists, get your ad agency or list broker involved in the early stages. You can have a pop-up custom designed for your mailing or choose from one of many "stock" designs available.
The trick is to generate a response now. His father died when he was six years old; his mother never remarried. Without facts, you cannot write good copy. Good direct mail--or any ad copy--should tell them what they want to hear.
A lot of us, including me, need to be a little more imaginative if we want our mailing package to stand out in the prospect's crowded mailbox. Package "B" was a double post-card. Writing Effective Fund Raising Copy Sometimes a Hot Medium, Sometimes Cold: Do you know about his other career.
They respond to features. The cassette allows the prospect to sample the books-on-tape program. Try to learn their problems and concerns. If you challenge your direct mail pros, be willing to spend for a test.
Herschell Gordon Lewis On Copywriting And Direct Marketing: How To Be A Success In Copywriting - Kindle edition by Michael Senoff.
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Several people helped me create this book. Thanks to Mrs. Caples, wife of the late copywriting king John Caples, fo. r sharing a moment by phone that made my eyes well up in tears. • Direct marketing copywriting is an easier field to break into because you’re judged by results, not who you know or what awards you have won.
• Direct marketing writing offers you a report card on every project. Herschell Gordon Lewis – filmmaker By HORRORPEDIA on 26 September, • (3) Herschell Gordon Lewis (June 15, – September 26, ) was an American filmmaker, best known for creating the “splatter” subgenre of horror films.
Herschell Gordon Lewis passed away recently. Most people knew him as the "Godfather of Gore." Lewis achieved cult status as the creator of such over-the-top horror films as "Blood Feast," "A Taste of Blood," "She Devils on Wheels," and "Two Thousand Maniacs." In fact, he pioneered the genre of horror known as the splatter film.
I was very sad today to learn of the passing of Herschell Gordon Lewis at age But those of us in marketing know him for his copywriting genius. He wrote numerous books on the topic, including “The Art of Writing Copy,” an apt title because he truly did consider it an art.
He had no patience for lazy or uncreative copy and wasn’t.Herschell gordon lewis copywriting a book